Direct Sales

Since 1967, direct sales have enabled us to be autonomous and to commit ourselves freely, without intermediaries, as close as possible to you, our customers.

Today, la belle-iloise distributes its fine products mainly via its 92 directly-owned shops, its e-commerce site and its mail-order catalogue, plus a solid network of resellers in France and abroad.

Close to you

Direct sales offer you personalized relations and proximity in all our distribution channels, thanks to our attentive sales teams and high-quality Customer Service.

In addition, by controlling the manufacturing and distribution chains, direct sales ensure traceability from the purchase of raw materials to the tasting of our preserves.

Finally, direct sales mean total control over our sales prices, which are revised every year to offer you the fairest price. This pricing policy enables us to keep pace with changes in the costs of our suppliers and fishermen-partners, while at the same time keeping pace with wage increases for all la belle-iloise teams.

Our stores: 90 places for immersion

Since the first direct sales store opened in the Port Maria factory in 1967, our beautiful shop windows have flourished in France, first by the sea, then in major cities.

Conceived to transport you into the world of la belle-iloise, our 91 stores each offer an immersion into a gourmet and convivial world made of encounters and sharing.

The quality of our fish, the origin of our ingredients, our manufacturing secrets, the history of our family business... Our sales teams are there to explain who we are, what makes us different, and to guide you through our infinite choice of good products.

They'll advise you on their uses, and will give you our best recipe ideas during your next visit to the store!

Voted Best Chain Store

Voted Best Chain Store of France 2022 and 2023 in the "delicatessen" category, la belle-iloise is proud to have succeeded in the challenge of direct sales, initiated in 1967 by its founder, Georges Hilliet, to free itself from mass distribution.

"If I have to, I'll sell my sardines on the beach!", he claimed at the time, expressing his absolute determination to protect the excellence of his products. More than fifty years later, mission accomplished!

Our Customer service

A human-scale team that knows everything there is to know about la belle-iloise and its fine products: that's our Customer Service!

Dedicated to satisfy you and be as responsive as possible to your requests, our Customer Service team puts the emphasis on authenticity and simplicity in all exchanges, so that you feel right at home.

Receiving all orders and requests - by mail, telephone or Internet - the team guarantees to deal with them within 24 hours. For every request, everything is done to ensure that you are satisfied, and that your order arrives right on time!

Our Website

In 2007, our first e-commerce site was launched, and today we're in its 4th version, offering you a smooth and pleasant browsing experience, with all the spirit of la belle-iloise online, no matter the distance!

Our vibrant website comes alive with tasty new products, lots of recipe ideas and exciting news sharing with you the story of la Conserverie, its values, its commitments and its products.

It's also a source of inspiration for cooking, with over 130 online recipe ideas to use our products in new and gourmet ways!

Our Catalog

Published twice a year, the la belle-iloise catalog is a highlight of the year and a rendez-vous for many: an opportunity for you to discover our new products and find your favorite ones!

Receive a printed copy in your mailbox, or consult its digital version on our website.

A solid network of resellers

We are proud to have a solid network of resellers all over France and internationally, which enables la belle-iloise to be known by a larger number of people.

Delicatessens, concept stores, regional produce stores, bars, restaurants, fishmongers and other food specialists - what unites us is our focus on customer satisfaction, respect for the environment, and, of course, our love of good products!

For example, we are delighted to be represented at La Trinitaine, Armor Lux, La Maison du Biscuit, Comptoir de la Mer, and La Grande épicerie de Paris...

Would you like to become one of our resellers and join us in the belle-iloise adventure? Contact our Professional Customer Service via our dedicated form or by telephone at +33 (0)2 97 50 08 77 and we'll look into your request with care!